Liverpool can't buy a win at home or abroad but expect to IMPROVE £20m.

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    <h2>Liverpool can’t buy a win at home or abroad but expect to IMPROVE £20m shirt deal <br /></h2> <p class=”author-section byline-plain”>By Lee Bryan </p> <p class=”byline-section”><span class=”article-timestamp article-timestamp-published”> <span class=”article-timestamp-label”>Published:</span> <time datetime=”2012-11-14T09:34:45+0000″> 09:34 BST, 14 November 2012 </time> </span> | <span class=”article-timestamp article-timestamp-updated”> <span class=”article-timestamp-label”>Updated:</span> <time datetime=”2012-11-14T10:08:10+0000″> 10:08 BST, 14 November 2012 </time> </span> </p> <div data-preferred-shared-network-enabled=”” id=”articleIconLinksContainer”>

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    <span></span> <p class=”count-number”> 40</p> <p class=”count-text”>View <br /> comments</p> </div> <br /><p><font style=”font-size: 1.2em;”>Liverpool are confident they can improve their current £20million-a-year shirt deal with Standard Chartered, despite a lack of Champions League football.</font></p><p><font style=”font-size: 1.2em;”>The club negotiated their current contract, which has two years to run, in 2009 while second in the Premier League and in Europe’s elite competition.</font></p><p><font style=”font-size: 1.2em;”>But Liverpool expect to conclude negotiations quickly and extend the deal.</font></p><div class=”clear”> </div><div class=”thinCenter”> Talks: Liverpool hope to extend their deal with Standard Chartered <noscript> Talks: Liverpool hope to extend their deal with Standard Chartered </noscript> <p class=”imageCaption”>Talks: Liverpool hope to extend their deal with Standard Chartered</p></div> <p><font style=”font-size: 1.2em;”>Standard Chartered have a period of exclusivity but last season they expressed ‘disappointment’ at the way the Luis Suarez racism controversy was handed.</font></p><p><font style=”font-size: 1.2em;”>The £80m, four-year deal was a club record when it was agreed but commercial revenues at Anfield have increased since John W Henry took control of the club, despite disappointing performances on the pitch.</font><br /></p><div class=”clear”> </div><div class=”thinCenter”> Big money: Manchester United also rake in £20m each season <noscript> Big money: Manchester United also rake in £20m each season </noscript> <p class=”imageCaption”>Big money: sbobet88 Manchester United also rake in £20m each season</p></div> <div class=”cleared art-ins sport”><h3 class=”wocc”><span style=”font-weight: bold;”>Premier League sponsors</span><br /></h3><div class=”ins cleared xolcc bdrcc”><p> <font style=”font-size: 1.2em;”>Arsenal – Fly Emirates (airline company) ends 2014, £5.5m a year</font><br /><font style=”font-size: 1.2em;”>Aston Villa – Genting Casinos (gambling company) 2013, £8m a year</font><br /><font style=”font-size: 1.2em;”>Chelsea  – Samsung (electronics ) 2015, £13.8m a year</font><br /><font style=”font-size: 1.2em;”>Everton – Chang (brewery) 2013, £4m a year</font><br /><font style=”font-size: 1.2em;”>Fulham – FxPro (foreign exchange) 2013, £4.2m a year</font><br /><font style=”font-size: 1.2em;”>Liverpool – Standard Chartered (bank) 2014, £20m a year</font><br /><font style=”font-size: 1.2em;”>Man City – Etihad (airline)  1922, £20m a year</font><br /><font style=”font-size: 1.2em;”>Man Utd – AON (insurance)  2014, £20m a year</font><br /><font style=”font-size: 1.2em;”>Newcastle –  Virgin Money (finance) 2013, £10m a year</font><br /><font style=”font-size: 1.2em;”>Norwich – Aviva (insurance) 2016, £1m a year</font><br /><font style=”font-size: 1.2em;”>QPR – Air Asia (airline) 2013, £2.5m a year</font><br /><font style=”font-size: 1.2em;”>Reading – Waitrose (supermarket) 2013, £500,000 a year</font><br /><font style=”font-size: 1.2em;”>Southampton – Aap3 (IT services) 2014, £1m a year</font><br /><font style=”font-size: 1.2em;”>Stoke – bet365 (gambling) 2015, £1.3m a year</font><br /><font style=”font-size: 1.2em;”>Sunderland – Invest in Africa (non-profit organisation funded by oil company Tullow) 2014, £20m a year</font><br /><font style=”font-size: 1.2em;”>Swansea – 32red (gambling) 2014, £1.1m a year</font><br /><font style=”font-size: 1.2em;”>Tottenham  – Investec/Auresma (financial services/augmented reality multimedia) £10m a year</font><br /><font style=”font-size: 1.2em;”>West Brom – Zoopla (property) 2015, £1.5m a year</font><br /><font style=”font-size: 1.2em;”>West Ham – SBObet (gambling) 2013, £1.7m a year</font><br /><font style=”font-size: 1.2em;”>Wigan – 12bet.com  (gambling) 2014, £1m a year</font><font style=”font-size: 1.2em;”> </font></p></div></div> <div data-track-module=”am-related_carousel^related_carousel” data-track-selector=”.rotator-panels a:not([class*=external])” data-dm-rotator-rotate=”false” data-track-pos=”static” data-preferred-shared-network-enabled=”” data-dm-rotator-auto-init=”” id=”p-22″ class=”related-carousel with-fb-or-tw sport” data-dm-rotator-active-class=”active” data-dm-rotator-page-count=”2.0″ data-dm-social-article-auto-init=”” data-dm-rotator-page-size=”1″> <div class=”rotator bdrcc”> <div class=”rotator-title”> <h2>RELATED ARTICLES</h2> <ul class=”rotator-pages link-xocc”> <li class=”rotator-prev”>Previous

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