Over the past several years, Justin Corbett has captured, cataloged, and analyzed metadata from over 50,000 conflict-related search terms that are collectively entered into search engines nearly a quarter billion times annually. These terms have been tracked at the County-level (in each of the US’ more than 3,100 Counties) and parsed into 225 distinct conflict contexts that represent the ADR field’s many current and probable future specialty practice areas. It’s a project that combines dispute resolution, technology, and data.